SOF Health provides scientifically formulated nutrition products that enhance surgical recovery. Our state-of-the-art products are based on the most current knowledge regarding surgical recovery, thus improving outcomes and benefiting both patients and health care providers.

The SOF Health Leadership Team

Anthony Senagore

Anthony Senagore
Chief Executive Officer

Anthony J. Senagore, M.D., is Professor of Surgery at University of Texas Medical Branch (UTMB). He has served as Professor of Surgery at Case Western Reserve University and as the inaugural Chair of Surgery at Central Michigan University, College of Medicine. From 2010-2013 Dr. Senagore was the Vice Chair of Surgery and Chief of Colorectal Surgery at the University of Southern California, Keck School of Medicine. He served as the Vice President of Research and Medical Education for Spectrum Health, Professor of Surgery at Michigan State University, and staff surgeon for Michigan Medical, P.C. from 2006 to 2010. Dr. Senagore is a past Director of the American Board of Surgery and a past Chair of the American Board of Colon and Rectal Surgery. He is the current Chair of the Colorectal Surgery Residency Review Committee for the ACGME.

Dr. Senagore earned his medical degree from Michigan State University (MSU), East Lansing, MI. He completed his residency in General Surgery at the Butterworth Hospital/MSU program in Grand Rapids, MI. Dr. Senagore then completed a research fellowship and colon and rectal surgery residency at Ferguson Hospital on the Grand Rapids and East Lansing campuses of MSU. He continued his education and later received his Master of Science degree in physiology from MSU and a Master of Business Administration from the University of Phoenix, San Francisco campus.

Dr. Senagore was the Krause-Lieberman Chair in laparoscopic colorectal surgery at The Cleveland Clinic. While at the Clinic, he was also medical director in the Office of Medical Operations and associate chief of staff. He served as the Chairman of the Department of Surgery at the University of Toledo, College of Medicine. During his tenure at CCF he served on the Practicing Physicians Advisory Committee for the Centers for Medicare and Medicaid Services (chairing the committee for 2 years), where he advised CMS on physician payment policy.

Dr. Senagore is board certified in general surgery and colon and rectal surgery. He is a fellow in the American College of Surgeons and the American Society of Colon and Rectal Surgeons. A member of numerous surgical organizations, he is a past president of American Society of Colon and Rectal Surgeons, Midwest Surgical Association, and the International Society of Laparoscopic Colorectal Surgeons.

Dr. Senagore specializes in laparoscopic bowel resection and enhanced recovery programs. This work has led to the development of G.E.D. to help reduce the surgical stress response and its impact on surgical complications.

Brian Frank Profile Photo

Brian Frank
Chief Development Officer

Brian Frank is the co-founder and owner of Hammer Nutrition, a leader in the sports nutrition industry with distribution throughout the United States and in 22 foreign countries. During his 29 years at the helm of Hammer Nutrition, Brian has developed an entire line of fuels and supplements that are completely unique in their effectiveness and natural composition. Brian also pioneered the “less is best” approach to fueling athletes, revolutionizing endurance competition while extending the boundaries of human endurance.

Brian is credited with developing dozens of sports nutrition drinks including Hammer Gel, HEED, Perpetuem, Recoverite, and many others over the past three decades. His most recent publication, The 5 Secrets of Success for Endurance Fueling, provides a road map for athletes to master caloric, fluid, and electrolyte intake in any conditions and for any duration. Optimal pre-workout and post-workout calorie intake is also addressed in this book. In 1992 Brian launched Endurance News, a magazine dedicated to informing and educating endurance athletes in the areas of proper fueling protocols, nutrition, and maintaining optimal health.

Teaming up with leaders in the surgical and medical communities to form SOF Health, Brian has focused his expertise to create a new generation of healthy, low sugar, carbohydrate-based beverages for the specific needs of medical patients pre- and post-surgery. SOF products are designed to improve patient outcome, shorten post-surgical recovery, and reduce costs.

Brian’s diverse, early educational background included “free school,” home schooling, and a four-year stint in Africa. Later, he attended the Center For International Commerce and majored in International Business at San Francisco State University before starting Hammer Nutrition.

Read the Hammer Nutrition creation story, core values, and mission statement.

View the current issue of Endurance News magazine.